BOBU is a strange name in itself, isn’t it? However, as you have a bit of a laugh, take a moment to see that what lies behind it is a beautifully profound history as well. “ The African God Tree, which is The Baobab Tree, is one of the inspirations behind our name and logo. This may not be widely known, but Baobab trees are sacred to tribes such as the Hadzabe (the last hunting tribe in Tanzania) and to the Bushmen in Botswana. They pray, discuss tribal events and sing under the tree into the still of the night. In the morning, they collect honey for breakfast and enjoy boiled porridge made from baobab tree powder. If someone is injured, the leaves and powder of the baobab tree have homeostatic and anti-inflammatory effects that help.This tree not only represents the expansive and authentic culture of Africa, but it is also a symbol of Africa’s natural secrets. The Baobab is the oldest and most intriguing tree in Africa as it can live for up to thousands of years. Versatile and able to sustain its own ecosystem, it is a rarity in terms of how it flourishes and its choice of environments, just like BOBU. BOBU AFRICA was born then, in 2014, as an innovative, nature, travel and lifestyle brand that hopes to reacquaint people with the holistic African experience through our media, travel program and lifestyle products. Our mission is to take root in the African continent like Baobabs, creating similarly solid foundations for sustainable business models.

MISSION & VISION

We hope to reacquaint people with the African experience through our media, travel & lifestyle products and help us all strive for a better self and a more eco-friendly life. Our vision is to be the ‘go to’ nature, travel and lifestyle brand in Africa. This is represented in our logo that is inspired by the African map, people, plants and animals. It is also reflected in our brand philosophy ”Inspired By Nature”